Grow Your Business Online: Introduction
5/16/2013 7:00 PM - 9:00 PM
Thursday, May 16th, 2013
Mill Valley Public Library
7 PM (doors open at 6:45)
Grow Your Business Online | May 16th, 7:00pm
In this class we will cover an overview of ways to grow your business online and drive traffic to your website. We will discuss your website as the hub of your business, and important elements to have on your site including a blog and an opt-in form, to help grow your list of interested customers. We will go over Wordpress and why it is a great platform for you site. We will discuss Search Engine Optimization, and why it is so important. From there we will look at other ways to drive traffic to your site, and create a vibrant community of fans. We will look at Facebook for your business, including the effectiveness of running Facebook Ads. How Pinterest, YouTube and Twitter can drive traffic to your site. We will discuss the overall strategy and mindset of using Social Media to help you grow your business.
Although it is not a hands-on class, we will be looking at the websites and social media platforms to give a good idea of how effectively these sites can be used to grow your business.
Instructor: Hilary Andersen
Hilary Andersen has been in business for over 20 years, running her own design and marketing business. Hilary has a BFA in Graphic Design, and specializes in print, web design and social media strategy and implementation. Her experience includes web design, branding and a large social media campaign for a PBS series from Ultimate Restorations, a large social media campaign for the UC Berkeley School of Information, and web design and social media for a leading Bay Area dermatologist. Hilary brings her design and branding skills in play with all of the work she does, to maintain a consistent and cohesive message throughout all mediums. Hilary loves working with her clients on the overall strategy and implementation of growing their business online, helping them with search engine optimization, blogging, list building, and growing a strong following on social media, all helping them to drive traffic to their websites.
Click here to register.
Sign up for other classes in the Grow Your Business Online Series:
Blogging/Search Engine Optimization May 23, 2013 sign up
WordPress June 13, 2013 sign up
Using Facebook & Pinterest June 20, 2013 sign up
Youtube & Twitter June 27, 2013 sign up
*It would be beneficial to take all the classes in this series but you can also sign up for individual classes.
Thank you to the Mill Valley Library Foundation and the Friends for their generous support of Library programs and services. Click here to support Library events.